Saturday, September 27, 2008

How Advertising Works ...

I saw the poster ad in the Fantastic Fest book over and over and over again. I saw the ads in magazines.

From the poster image I knew it wasn't my cup of tea, but yet, for some reason, from some crazy reason, I HAD to rent it. And, yes, of course, it was bad. Of course I threw my hands in the air at least ten times screaming "What? C'mon! Are you serious?" It was truly abysmal. But you know what? They got my $4 in rental fees. Good job marketing people for Pathology. It worked.

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